José Coronado
José Coronado
José Coronado
Global Product & Design Executive , Strategy & Operations
Scaling design organizations, directing large-scale transformation programs, and building world-class teams at Fortune 10, 50, and 500 companies.From financial services and management consulting to enterprise technology — including JPMorgan, McKinsey, Accenture, Target and ADP.
Leadership Philosophy
Principles that drive results
Every decision, team structure, and transformation initiative is grounded in values that have delivered measurable impact across industries and continents.
People First
Lead global design organizations, aligning with enterprise strategy, delivering impact at scale.
Build high performing teams, hiring, retaining and developing top talent.
Collaboration
Create trusting partnerships across disciplines and organization levels by delivering extraordinary results, generating business impact and optimizing performance globally.
AI Innovation
Enable product teams to accelerate experimentation, validation and go-to-market, by integrating AI tools, knowledge and skills.
Business Impact
Measurable business outcomes
With Board sponsorship and C-suite partnership, each strategic program is approached as a business problem first. Product, design and operations are the instruments; revenue growth, cost savings, and team health are the outcomes.
Building 0-1 teams, boosting business impact, and leading global change management programs.
Let’s work together.
Building 0-1 teams, boosting business impact, and leading global change management programs.
Let’s work together.
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Revenue & Ops Efficiency
Articulating Design Impact across Channels
Defined framework for tracking and articulating design impact across programs. Tracking $1B+ yearly revenue and operational efficiency at a Fortune 50 organization.
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Revenue & Ops Efficiency
Articulating Design Impact across Channels
Defined framework for tracking and articulating design impact across programs. Tracking $1B+ yearly revenue and operational efficiency at a Fortune 50 organization.
0
$
Revenue & Ops Efficiency
Articulating Design Impact across Channels
Defined framework for tracking and articulating design impact across programs. Tracking $1B+ yearly revenue and operational efficiency at a Fortune 50 organization.
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%
Sales Increase
Integrated Experience: Evolution to Revolution
Led a Fortune 500 enterprise through full product suite transformation — redesigning 100 products into 6 integrated suites, delivering a shared design kit and commercial UI library, achieving 83% worldwide strategy adoption. Executives, analysts, and clients called it a "Game Changer" that was "Transforming the Market."
0
%
Sales Increase
Integrated Experience: Evolution to Revolution
Led a Fortune 500 enterprise through full product suite transformation — redesigning 100 products into 6 integrated suites, delivering a shared design kit and commercial UI library, achieving 83% worldwide strategy adoption. Executives, analysts, and clients called it a "Game Changer" that was "Transforming the Market."
0
%
Sales Increase
Integrated Experience: Evolution to Revolution
Led a Fortune 500 enterprise through full product suite transformation — redesigning 100 products into 6 integrated suites, delivering a shared design kit and commercial UI library, achieving 83% worldwide strategy adoption. Executives, analysts, and clients called it a "Game Changer" that was "Transforming the Market."
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%
Time Savings
Building the Design Program Management Practice
Recruited to build the Global Design Operations team from the ground up at a Fortune 50. Built the business case, hired DPMs in London and New York, developed global tracking infrastructure, and generated $1.1M in cost savings in Year 1. Expanded the practice to produce 87% budget growth YoY and a 53% increase in design headcount.
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%
Time Savings
Building the Design Program Management Practice
Recruited to build the Global Design Operations team from the ground up at a Fortune 50. Built the business case, hired DPMs in London and New York, developed global tracking infrastructure, and generated $1.1M in cost savings in Year 1. Expanded the practice to produce 87% budget growth YoY and a 53% increase in design headcount.
0
%
Time Savings
Building the Design Program Management Practice
Recruited to build the Global Design Operations team from the ground up at a Fortune 50. Built the business case, hired DPMs in London and New York, developed global tracking infrastructure, and generated $1.1M in cost savings in Year 1. Expanded the practice to produce 87% budget growth YoY and a 53% increase in design headcount.
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%
Process Improvement
Directing and Implementing the New Joiner Onboarding Program
Transformed a fragmented onboarding process at a Fortune 10 into a seamless experience by reducing steps by 44%. 0nboarded 73 new hires in a year, and generated $1.25M in estimated cost savings.
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%
Process Improvement
Directing and Implementing the New Joiner Onboarding Program
Transformed a fragmented onboarding process at a Fortune 10 into a seamless experience by reducing steps by 44%. 0nboarded 73 new hires in a year, and generated $1.25M in estimated cost savings.
0
%
Process Improvement
Directing and Implementing the New Joiner Onboarding Program
Transformed a fragmented onboarding process at a Fortune 10 into a seamless experience by reducing steps by 44%. 0nboarded 73 new hires in a year, and generated $1.25M in estimated cost savings.
Executive Capabilities
What I bring to every organization
The best design organizations are built on trust, rigor, and a relentless focus on impact. I've spent my career creating the conditions for both. Earning the confidence of boards and the C-suite while building teams, developing the talent that delivers with high quality.
Business Impact
Amplifying Design Value
Built business cases with time-savings models that secured $1.1M in Year 1 cost savings approval
Trusted partner with C-Suite and executive stakeholders across Design, Product, and Technology
Aligned design investments with business priorities across Lines of Business globally
Developed partnerships inside and outside the organization to accelerate strategic adoption
Scaling Design
Elevating Design Organizations
Built Global Design Operations teams from the ground up at Fortune 10 and Fortune 50 organizations
Scaled design headcount by 53% through systematic recruiting, onboarding, and retention programs
Established portfolio-level visibility through trackers, roadmaps, and design maturity assessments
Secured increased investment in design by articulating clear value and demonstrating measurable business impact
Leading Transformation
Change Management at Scale
Directed a global UX program that redesigned 100+ products into 6 integrated suites for a Fortune 500
Led cross-functional Design, Technology, and Product leadership teams from design thinking to implementation
Delivered transformation programs with 83% worldwide adoption rates
Translated strategic vision into structured programs with clear scope, goals, and measurable milestones
Enterprise Operations
Defining Operational Strucutre
Built and deployed global headcount management, recruiting, and demand allocation trackers
Established budget management, capacity planning, and portfolio prioritization frameworks
Partnered with Business Management, Engineering, and Tech Support to operationalize design delivery
Developed design maturity assessment scorecards across Discovery, Define & Design, and Outcomes
High Performing Teams
Attracting, Growing & Retaining Top Talent
Designed onboarding programs that reduced time-to-productivity while creating a "Culture of Belonging"
Structured DPM practice with 1:1s, design lead sessions, and quarterly management reviews
Improved designer sentiment measurably while managing distributed teams across time zones and cultures
Brought multicultural fluency to galvanize globally distributed teams toward shared goals
Industry Experience
Breadth across complex domains
Leadership experience across the most competitive, regulated, and complex industries in the global economy.
Financial Services
Fortune 10JPMorganCorporate & Investment BankOperations and Strategy
North America, EMEA, APAC
Management Consulting
McKinsey & CompanyAccentureTransformation and Change ManagementGlobal Advisory
North America, EMEA, APAC
Enterprise Technology
Fortune 500ADPEnterprise TechnologySaaS & B2B
Banking and Finance
Global 1000BCP, CrediCorp
Bancolombia
AI Enablement and Organizational Design
LATAM
Speaking & Facilitating
Keynotes & workshops,
worldwide
Delivering 100+ keynote presentations and facilitating workshops for broad audiences in business, product, design, and technology. Topics include design leadership, scaling design, and business impact — available in English and Spanish.
Let’s discuss how I can contribute to your program. We can design a bespoke talk or workshop customized to meet the needs and outcomes for your event or organization.
Noteworthy Conferences
UXDX US
UX Live UK
UX India INDIA
Convey UX US
Leading Design UK
Business x Design UK
Joint Futures FINLAND
DesignOps Summit US
Change by Design PERU
UX Copenhagen DENMARK
DesignOps Symposium UK & US
UX Calgary & UX Edmonton CANADA
Interaction Latin America BRAZIL & COLOMBIA
Selected Talks
Design Embraces Business
Business × Design, UK
From Zero to Hero — We are the heroes of our own DesignOps story
DesignOps Summit, US
Engage, Grow, Amplify: The Strategic Value of Design Operations
DesignOps Symposium, US & UK
Developing and growing design leadership
Leading Design, UK
To the Future Together
Joint Futures, Finland
Juntos Vamos al Futuro (Spanish)
Interaction Latin America, Colombia
Influencing & Inspiring
